Nutrition Copywriting

By a Registered Dietitian

Anyone can create content. But, quality is another story.

I help nutrition-related businesses create evidence-based content that resonates with readers and motivates customers to take action.


What are you looking for in a nutrition copywriter?

Are you looking for someone who understands human nutrition, and who can clearly explain complex topics in a conversational tone?

Do you need someone who can motivate readers to take action?

Or, maybe you want someone who writes according to SEO best practices, so you’re content actually gets picked up by search engines.

Let me guess. You’re not looking for any ONE of these qualities in a nutrition copywriter.

You want a writer with ALL of these skills, right? You want someone who:

  • Understands nutrition enough to explain it in a conversational tone
  • Can connect with your readers and compel them to take action
  • Can do all of this while also satisfying the SEO gods of Google

That’s where I fit in.

Hi, my name’s Jon

Registered Dietitian and Nutrition Copywriter

I’m a Registered Dietitian and Clinical Exercise Physiologist who specializes in writing evidence-based health content that connects with readers, and satisfies search engines.

Prior to getting my masters degree in nutrition, I worked in online marketing for over 10 years, with an emphasis in copywriting, SEO, and email marketing.

Now, aside from offering nutrition counseling, I also offer limited writing and marketing services to nutrition businesses and dietitians I admire.

Interested in working together? Contact me below.

About Me Contact Me
Registered Dietitian Nutritionist in Bend Oregon
registered dietitian jon lanman
Clinical Exercise Physiologist
Online Nutrition Coach Certified
My Approach

Here’s How My Nutrition Copywriting is Different

1) I’m a Writer Trained in Nutrition

When I set out to study nutrition, it wasn’t enough to take a class or two. I wanted to be a credible expert. So, I became a Registered Dietitian, graduating summa cum laude with a master’s degree in Nutrition and Exercise Physiology.

I’m also an ACSM certified Clinical Exercise Physiologist, which means I understand the interrelationship between nutrition, exercise, and human performance.

I take a no BS approach to nutrition copywriting, and thoroughly research each piece of content I write to ensure it’s backed by science. That’s my no “bro science” guarantee.


2) I have a Background in SEO

Before I was a dietitian, I did SEO and online marketing for 10+ years at both startups and marketing agencies.

So, not only do I have the knowledge and experience in nutrition to During that time, I honed my writing skills to connect with customers and compel them to take action. I’ve created content blog strategies, crafted email campaigns, written whitepapers, articles, and ads.

3) My Goal Is To Connect With Readers

Words are useless unless they reach people, and connect with them. Writing SEO optimized content is one of the best ways to reach people, but it doesn’t guarantee you’ll connect with them.

That’s why every time I sit down to write, I envision sitting across from my intended reader. I want to have a conversation with that person, make them comfortable, and empower them to take action.

As a clinical dietitian, I’ve actually had those in-person nutrition conversations. I know what builds connection, and motivates people to put nutrition information into action. And, I put that into my writing.

What Clients Say

Pricing and Packages

Blog Writing Packages to Fit Your Writing Needs

1 Blog Post


  • 1,000-word blog post of your choice
  • Expertly researched
  • Optimized for SEO
  • Timely Delivery
Get Started

3 Blog Posts


Save 3%

  • Quality content
  • Get started growing your blog
  • Choose your frequency
Get Started

6 Blog Posts


Save 10%

  • Best choice for SEO
  • Grow your traffic with consistent content
  • Content planning advice
Get Started
Don’t see a package that fits your needs?

Contact me to create a custom writing package.

Let’s Get Started

Do you have a project you need a writer for? I have over 10 years of experience in marketing, SEO, and copywriting. I combine that with an education in Nutrition and Exercise physiology, to create compelling content that connects with readers, and satisfies the search engines.

If you have a project, I’d love to hear about it.